For many of us, holidays have traditionally been a time to switch off, relax, and perhaps indulge a little more than usual. But for Gen Z, the definition of a “perfect getaway” is evolving, and fitness is taking centre stage.
Recent research commissioned by The Gym Group reveals a clear shift in how younger adults approach travel. Instead of being something that you pause while away from home, fitness is now becoming a key part of the holiday experience itself.
According to the research findings, nearly a third (30%) of adults aged 18 to 29 “always” or “often” plan their holidays around their fitness goals. In fact, one in 10 said access to a nearby or onsite gym was more important to them than good weather.
Almost half (47%) say fitness influences their holiday decisions more now than it did five years ago. For a generation known for prioritising wellbeing, this trend feels like a natural progression.
"It’s clear there is a shift in how younger generations combine fitness and travel. Holidays are no longer just about rest or over-indulgence—they’re an opportunity to stay active, set new goals and experience something different.”
For Gen Z, intense training sessions aren’t replacing sightseeing while travelling. Instead, fitness is becoming a way to experience destinations more fully.
44% believe running 10k or more is one of the best ways to explore a new location
46% choose swimming while travelling
38% enjoy long walks
25% still make time for gym workouts while on holiday
Whether it’s a sunrise run along the coast or a long hike through a new city, movement is becoming part of the adventure.
The motivations behind this trend go beyond physical fitness. Our research found the main reasons Gen Z like to work out on holiday include:
✔ Improving mental wellbeing (33%)
✔ Feeling refreshed and energised (21%)
✔ Maintaining a sense of routine (19%)
“For many young people, it’s about feeling good, staying grounded in familiar routines and using movement as a way to get more out of their time away.”
This shift is also influencing how Gen Z plan and book holidays.
filter accommodation options to include a gym
are willing to pay more for access to fitness facilities
prioritise packing workout gear over other items
check whether their gym membership can be used nearby when going on a staycation in the UK
For many, access to a gym or workout space is now an essential part of the travel experience, helping them to make the most of their travels and feel their best.
Fitness-focused holidays are also becoming more popular, with 42% having already taken a trip centred around exercise. These include:
Fitness retreats (20%)
Races (16%)
Events like HYROX (12%)
Those who take these trips spend around £335 per year on average, and often combine them with other experiences like sightseeing (37%) and cultural activities (29%).
What’s clear is that fitness holidays are becoming a way to feel your best, stay energised, and experience more of the world through movement.
“Whether it’s a long walk, a swim or a local gym session, exercise has become a way to enhance a holiday break.”
And while your destination might change, your routine doesn’t have to. Whether you’re exploring a new city abroad or enjoying a staycation closer to home, building consistent habits before you go makes it easier to stay active wherever you land.
With The Gym Group’s nationwide network of 24/7 gyms, you can stay on track in the lead-up to your trip and pick things straight back up when you return—no reset required.