Celebrations are taking place at The Gym Group this week, following the announcement that the brand has been declared ‘Budget Gym of The Year’ at the National Fitness Awards.
More than 600 fitness industry professionals gathered at the prestigious event, held this at the International Convention Centre in Birmingham on Friday, November 25, 2011.
John Treharne, CEO of The Gym Group, says: “It is fantastic for all involved that our efforts to deliver affordable, contract free, 24 hour gym facilities have been recognised. In 2012 we will add at least 15 more sites to the portfolio, helping us to deliver our award winning service to more of the UK population.
“Our concept isn’t about capturing members from our competitor; it’s about attracting a whole new market and getting more people exercising. Offering flexible membership terms allows people to come and go as they please, and attracts those that would normally be put off by lengthy commitments.
“Despite the low price point, the provision of a safe, clean environment supported by helpful, friendly and fully qualified staff remains at the heart of our offering.”